The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
Story
Your Independent
Your Unfair Advantage
What makes your independent or family owned stores more appealing than online will ever be is your stories.​Your stories of warmth, service and authenticity.
​
​​If they are told.
And if they are heard.​
​
Miss either, and nothing happens. Get both right and everything changes.
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​​​​​
Story
Stories of family.
Stories of expertise.
Stories of connection.
Stories your competitors can't tell.
Being Heard
Much of the world's best creative
may never get through.
Unless it arrives with the right timing, context and intent.
​
That level of precision is uncommon.
But it can be done — consistently. ​​​​
Story can create a spark.
Being heard is what determines whether it catches.
passion is contagious
