The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
Story
Your Community
Your Unfair Advantage
What separates your community from others is your stories.​ Stories only your community or region can tell.
If they are told.
And if they are heard.​
​
Miss either, and nothing happens. Get both right and everything changes.
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Story
Wholesome stories.
Beautiful stories.
Exciting stories.
Stories only your community can tell.
Being Heard
Much of the world's best creative
may never get through.
Unless it arrives with the right timing, context and intent.
​
That level of precision is uncommon.
But it can be done — consistently. ​​​​
Story can create a spark.
Being heard is what determines whether it catches.
passion is contagious
