The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
Trust
The most important word in marketing. That's why word of mouth has always been the most effective form of advertising. You can’t accelerate it. It moves at its own pace.​​ Marketing can come remarkably close to replicating it —​ but only when it does what word of mouth does.​ First, it has to be heard.​​ Then, it has to move you — because you trust the source.​ Story and Delivery.​ Miss either, and nothing happens. Get both right and everything changes.
passion is contagious
How we approach building trust.
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