The problem is, you can’t accelerate it.
It moves at its own pace.
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The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
The problem is, you can’t accelerate it.
It moves at its own pace.
​
The closest alternative isn’t louder advertising.
It’s advertising that feels like word of mouth —
the kind that works because you trust who’s talking to you.
Story
What Good Is A
If The Right People Never Hear It
Trust. It's why word of mouth has always been the most effective form of advertising. But you can’t accelerate it. It moves at its own pace.​​ Story driven marketing can come remarkably close to replicating it — ​but only when it does what word of mouth does.​
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Stories must be told.
Stories must be heard.
Miss either, and nothing happens. Get both right and everything changes.
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How we approach trust:
